Introduction To Search Engine Marketing
These days, the corporate rule of thumb is ‘If you can establish an online presence, you should.’ Yet, it should come as no surprise to find that things are not always so simple. In other words, just being present on the internet will not drive any new interest towards your business. You need to engage, interact, appeal, promote, and motivate in equal measure, and this can be tricky.
With the right tools, you can learn how to draw visitors to your website and encourage them to invest in your products and services. This usually means getting familiar with search engine marketing techniques, because they have the power to boost traffic, increase conversions, and reduce the bounce rate of your online platform.
The Benefits of Search Engine Marketing
Sends a Targeted Message – prospective visitors who are exposed to your SEM marketing are almost certainly seeking out the keywords you are using. For instance, if your company sells wedding dresses, you are likely to promote based on the following keywords; wedding dresses, weddings, bridal dresses, brides, wedding clothes, etc.
If an internet user searches for any of these words, and you are paying a reasonable amount per click, your targeted advertisement will appear. However, as a marketer, if you utilize the Pay-Per-Click networks, you are not obliged to pay until a user actually interacts with the advertisement. This means that you are only ever investing in users who are definitely interested in your company.
Popular Data Collection Tool – a remarkable 82% of users now follow up online searches with a visit to the brick and mortar site, a direct phone call, or an immediate purchase. Within the space of a year, Google handles approximately 65 billion searches, in American alone. This represents around 20 million searches every month, and they could be looking for your business.
The bottom line is that search engines are now the primary tool used to find information about companies, products, and services. There is no more fertile or diverse environment from which to target prospective customers, and if you are not ranking highly on Google, you cannot hope to keep up with larger competitors.
Lowest Per Customer Cost – SEM is a valuable advertising resource, because it is extremely cost efficient, particularly in comparison to other tools. For most SMEs, customer acquisition rates sit at just under $10 per individual. The rates sit at approximately $70 per individual for direct mail marketing, so the difference is clear.
Whilst costs per customer can change, depending on the industry, it is useful to have an estimated outline of which marketing resources are most cost efficient. The truth is that search engine marketing is an effective way to develop a small enterprise into a much more lucrative one. If you are not using it to your advantage, you can be sure that your rivals are.
Learning How to Master the Web
It is a mistake to expect search engine marketing to always be easy, because you get back what you put in with this kind of advertising resource. However, once you have mastered the basics, you should find that SEM starts to drives more traffic to your website. But to turn into higher conversions at a low cost then you might want to look into engaging an professional agency like Digitrio to do so.